[london] Alcatel Alsthom, the French telecommunications and electronics giant, has centralized its estimated $160 million in global media buying and planning business with Zenith Media Worldwide. Optimum Media Direction previously handled a large share of the account, but Alcatel Alsthom's various divisions and national companies used a number of agencies in the 50 markets it operates in around the world.
McCann adds GM emerging markets
[budapest] McCann-Erickson Worldwide, New York has been named to handle Opel Southeastern Europe, a newly formed subsidiary of General Motors Corp.'s Adam Opel unit. McCann already handles Opel in Hungary; the assignment adds eight additional markets. Lowe Group handles GM in the U.K. and Germany, while McCann handles the rest of Europe. Separately, Rainey Kelly Campbell Roalfe, London, handles the $60 million Astra European account.
Cinven buys Reed's IPC*magazines
[london] Reed Elsevier has sold its U.K. consumer magazine division, IPC Magazines, for $1.38 billion to Cinven, a U.K. venture capital group. Reed would not confirm, but other publishers interested in buying IPC included: Bertelsmann, Hachette Filipacchi Media, Hearst Magazines,Time Warner and EMAP. IPC publishes 75 consumer titles in the U.K., including the men's magazine Loaded, TV Times and Woman's Own.Reed Elsevier plans to focus on scientific, professional and business publishing.
Media Mondiale gets BASF media
[london] BASF AG, a chemical marketer, has awarded its worldwide media planning and buying account to Media Mondiale, a network of independent media buyers. Media Mondiale worked closely with its network partner in Germany, Thomas Koch Media.
Hong Kong network crisis
[hong kong] Asia's "no sex, no violence, no news" satellite TV boss, Robert Chua, is considering legal action against a mainland consortium that he claims has reneged on a deal that he said will probably cost him his $40 million China Entertainment Television network. The consortium bought 80% of CETV Family Channel in October for $34.3 million. Mr. Chua, who said he has sunk about $8 million of his own money into the $40 million venture, said he could no longer compete with News Corp.'s China-focused joint venture without mainland Chinese partners.