AD AGE'S WORLD WIRE

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MCCANN WINS BOOTS' BUSINESS

[london-jan. 22] Boots Healthcare International, an over-the-counter medicine specialist that's owned by the U.K. pharmacy chain Boots, has assigned its $30 million global advertising account for Strepsils cough/throat lozenges to McCann-Erickson Worldwide. McCann's London office will coordinate the worldwide advertising for Strepsils, marketed in 110 markets globally. Previously, the primary agency for the Strepsils account in most of the world was London-based BMP DDB, part of the DDB Group.

TBWA SNAGS HOT LONDON SHOP

[london-jan. 22] TBWA, the Omnicom-owned international network, is linking with hot London creative shop Simons Palmer Clemmow Johnson in a move that will propel the new joint agency into the U.K. top 10 with claimed billings of around $350 million. This is the latest in a string of 21 acquisitions, mergers or start-ups by TBWA in the U.S., South America, Australia, the Far East and Eastern Europe that has seen the network triple in size over the last three years. Simons Palmer will bring a client list that includes Sony PlayStation, Nike and Fuji to the new TBWA/Simons Palmer London.

NBC, MICROSOFT EYE ONLINE SPORTS

[brussels-jan. 22] Microsoft and NBC are planning the launch of an Internet sports service separate from their existing MSNBC joint venture. MSNBC Sports will launch during 1997, according to a spokeswoman at Microsoft's headquarters in Seattle. It will be run separately from the existing MSNBC information service. No deals with sports organizers have been signed yet, and it is uncertain whether the service will compete for broadcast rights along with TV stations.

PUBLICIS BUILDING ASIA BASE VIA BUYS

[paris-jan. 22] Publicis, the ad agency network based in France, is making a foray into Asia as part of its new strategy of building a global network, following its decision last year to end its international alliance with True North Communications. Publicis is acquiring a 60% stake in Eureka Advertising, a leading independent Singapore ad agency with 1997 billings forecast around $30 million, and Basic Advertising, Makati, Philippines. Basic was the No. 2 agency in the Philippines in 1995 with billings of $58 million.

NORTHWEST TARGETS INDIAN SKIES

[new delhi-jan. 17] U.S. air carrier Northwest Airlines will enter the discount-driven, booming air travel market in India and will commence flights in June. Northwest will operate daily flights between the U.S. and India via Amsterdam, in conjunction with its 25% owner KLM Royal Dutch Airlines. "We see a tremendous growth in travel from India to Europe and the U.S.," said David C. Wookey, Northwest VP for the Atlantic region.

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