[bombay] Procter & Gamble Co. has added Pro-V anti-dandruff to its Pantene line. The release comes only three months after launching Head & Shoulders into that niche of the $102 million India shampoo market. Pantene, introduced in 1995, is the No. 3 shampoo brand. The three other Pantene products combined hold a 14% share, only 5 points behind market leader Hindustan Lever's Clinic brand. Pro-V will be touted to upscale women consumers with TV and print advertising along with heavy in-store promotions via Trikaya Grey. The nascent anti-dandruff segment accounts for 11% of the total shampoo market -- up from 8% in 1995.
Nike opens concept store in Australia
[melbourne] Nike Australia is spending about $8 million on its first giant concept store, expected to open in November 1998. A second store is expected to open in Sydney in late 1999. The store is expected to look like a film set and provide an interactive shopping experience for consumers. Nike is targeting sports enthusiasts with interests in category-specific lines such as cricket, netball and football. The Australian athletic footwear, clothing and accessories market is estimated Nike claims between 32% and 35% share of the $400 million athletic footwear market alone.
British Air taps shop for new airline
[london] Creative hot shop Howell Henry Chaldecott Lury & Partners is the agency of record for British Airways' anticipated no-frills subsidiary. The new airline -- to be launched as a separate business -- is working under the project name "Operation Blue Sky." In July, British Airways confirmed it had assigned HHCL the task of researching the rise of low fares, no-frills airlines in Europe. M&C Saatchi Advertising is the lead agency for British Airways.
Yahoo! picks Publicis, Optimedia
[london] Yahoo!, the Internet search engine founded in California in 1994, has appointed Publicis and its Optimedia media buying shop to handle its European account. The appointment reflects an expansion program from a base of U.K., France and Germany into Denmark, Norway and Sweden last week. Yahoo! is expected to move into additional markets throughout 1998.
'FT' breaks global DRTV spot
[london] Financial Times has launched its first global direct response TV commercial. The ad is aimed at its so-called "corporate nation" target audience of business people with jobs requiring them to travel the globe. Delaney Fletcher Bozell created the ad, which airs on cable and satellite TV channels in