[vancouver, b.c.] Canada's first so-called virtual bank is taking its latest marketing campaign to the streets and handing out more than $625,000. In an eight-day blitz ended last week, Citizens Bank of Canada gave out 35,000 CD-ROM computer discs offering an instant bank account containing between $18 and $720. The bank views the tactic as a way to go up against the "enormous advertising budgets" of Canada's five major banks and lure customers to the new service. Generator Integrated Promotional Marketing handled the promotion. Creative for TV, print and outdoor is handled by BBDO Worldwide.
EAAAS TO ERICSSON, MARTINI, PIRELLI
[dublin]Ericsson Mobile Telephones ( Young & Rubicam), Martini (McCann-Erickson Worldwide) and Pirelli (Young & Rubicam) picked up Gold awards at the 1997 European Advertising Achievement Awards, co-sponsored by the European Association of Advertising Agencies and Advertising Age International.
PUBLICIS FOUNDER'S DAUGHTER SUES
[paris] The youngest daughter of the late Publicis founder, Marcel Bleustein-Blanchet, has filed a court case with a Paris tribunal seeking the dissolution of the family holding company that controls a blocking minority in Europe's second-largest advertising network. Michele Bleustein-Blanchet is asking the Paris tribunal to disband the Somarel holding company-which commands 45% of Publicis' voting rights and 38% of its capital-so she can sell off her stake in the more financially lucrative form of a direct 7% share of Publicis. Because they are locked within the Somarel structure, Ms. Bleustein-Blanchet's 29.7% stake in the holding would be worth far less than their estimated $120 million to $150 million price as freely traded Publicis stock. The court case accuses Ms. Bleustein-Blanchet's older sister and leading Somarel investor, Elisabeth Badinter, of using the holding to "obtain absolute power over family property."
DISNEY UNIT TO BURNETT ASIA/PACIFIC
[hong kong] Disney Consumer Products, a unit of Walt Disney Co., has named Leo Burnett Asia/Pacific as its ad agency for the region in a centralization that shifts the business away from local shops in different markets. Specifically, the agency will be responsible for strategic, creative production, media and event management services for the Disney unit in Australia, Bangladesh, China, India, Indonesia, Malaysia, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. The agency already works for the