[sao paulo] Dualibi Petit Zaragoza is embarking on developing a network of agencies in Latin America. The agency is looking for a partner in Mexico and is reviewing its joint operation with Capurro, Buenos Aires. Recently, the agency bought Caio Domingues & Associados, Rio de Janeiro. According to Commercial Director Daniel Barbara, the idea is to have other agencies that can take on conflicting accounts and also to give the agency the capability to handle regional projects across Latin America for clients. DPZ expects billings of $300 million this year, up 15.3% from last year.
Tennis match with cartoon net
[bombay] Cartoon Network has linked up with the ATP Tour, the governing body of men's professional tennis, to create "Smash Tennis," in a bid to popularize the sport with the help of cartoon icons. Created to promote tennis to children and sponsored by Colgate-Palmolive Co., the traveling event will feature Cartoon Network characters and visit Australia, India, Thailand, Taiwan, Singapore and the Philippines.
Taiwan tries stricter smoking rules
[taipei] New anti-smoking regulations will likely have a major impact on the advertising and sale of tobacco products in Taiwan. The display of tobacco products or posters and the demonstration or explanation of such products using words or illustrations are now prohibited where tobacco products are sold. In addition, all tobacco products are required to carry a Chinese-language notice, stating the amount of nicotine and tar contained in the product. Sales to anyone under 18 also have been banned.
Toyota sole 'Time' special advertiser
[tokyo] Time's first single-topic, single-advertiser international special issue will appear in late October. Toyota Motor Corp. will run 23 pages of Toyota advertising in the issue, called "Our Precious Planet." The special issue will be sent to all subscribers and sold on newsstands, reaching the magazine's entire international circulation of 1.5 million (excluding the U.S.).
Dentsu, Fujisankei set up 'cybermall'
[tokyo] Dentsu Inc. has created a "cybermall" with Fujisankei Communications Group. The two organizations have set up the Fujisankei Electronic Commerce Experiment Council to run "The Super Mall" (www.supermall.or.jp). FCG is providing the content for the mall: its member companies include mail order,