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IBM, IDG in $10 mil Europe deal

london] IBM Corp. signed with International Data Group what is claimed to be Europe's biggest information-technology press and marketing deal. The $10 million-plus package, brokered by Ogilvy & Mather's media operation The Network, spans more than 20 countries in Europe, the Middle East and Africa. It combines ad space within IDG's 130 publications and 100 Web sites in the region with other services such as telemarketing, research and events. The deal is part of a global contract between IBM and IDG. "The significance of this deal lies in the fact that it demonstrates that media owners have gone way beyond simply negotiating based on cash-volume discounts," said Brian Powley, director of digital and IT media at The Network Europe. "Instead they have realized that the way ahead is to adopt a brand-driven media strategy, whereby different value-added services are offered in addition to traditional 'page space.'*"

Adidas makes $1.3 bil bid for Salomon

[herzogenaurach, germany] Adidas is making a $1.3 billion bid for the French Salomon Group that would create the world's No. 2 sporting goods marketer. The Salomon family, which owns 38.9% of the share capital and 56.1% of the voting rights, has agreed to the bid. Currently, Adidas uses Leagas Delaney, London, and Salomon employs both Jump, a BDDP affiliate, and BBDO Worldwide affiliate Proximite. "This acquisition is an important step in our goal to offer the best sport brand portfolio in the world," said Adidas Chairman Robert Louis-Dreyfus.

Visa offers new products in Argentina

[buenos aires] Visa by yearend will launch in Argentina a secure method of payment over the Internet. The card will allow consumers to buy products without fear of having personal credit information pirated. Visa has been busy in Argentina. Last month, it launched a form of electronic cash-a card that can be charged repeatedly at a bank. Visa also introduced a new card, Visa Purchasing, for small and midsize companies.

McD's to enter Sri Lanka in '98

[oak brook, ill.] McDonald's Corp. next year will enter the island nation of Sri Lanka. Its first restaurant there is scheduled to open toward the end of 1998 in the capital of Colombo. Local businessman Rusi Pestonjee will develop and run the Sri Lankan restaurants under license. Mr. Pestonjee first came across the Golden Arches as a student in the U.K. "I've wanted to bring McDonald's to Sri Lanka since I was 19 years old," he said. McDonald's expects to offer its standard menu, with the possibility of offering a vegetarian burger in addition

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