[bad homburg, germany]Lilly Deutschland, subsidiary of the U.S. pharmaceutical company Eli Lilly & Co., has tapped Michael Conrad & Leo Burnett, Frankfurt, to handle Evista, a prescription drug currently awaiting approval from the European Medicines Evaluation Agency in London and the Food & Drug Administration in the U.S. The new drug, which does not contain estrogen, works to prevent osteoporosis. Leo Burnett USA, Chicago, handles Evista in the U.S.
P&G to consolidate $50 mil in Canada
[toronto] Procter & Gamble Canada's $50 million English-language TV buying business will be consolidated and awarded to one agency in one of the biggest account reviews here to date. Four Toronto-based incumbents will make a pitch: Saatchi & Saatchi, Grey Canada, Leo Burnett Co. and Bensimon-Byrne/DMB&B. Each agency handles different parts of P&G's business, but only Burnett and Bensimon-Byrne/DMB&B handle TV. Le Group BCP of Montreal continues to handle TV buying for Quebec. A decision is expected by yearend.
Renaissance sets cosmetics for Europe
[london] Renaissance Cosmetics is beginning its European thrust with Duckworth Finn Grubb Waters here hired as its first overseas agency to handle its estimated $8 million U.K. account. Further European expansion, expected in 1998, will have a separate ad budget.
Havas may sell IP net to CLT/UFA
[brussels] French media giant Havas is believed to be negotiating the sale of IP Network with Luxembourg/German media group CLT/UFA's Albert Frere, according to Paris sources. An announcement is expected Sept. 10, when both companies have board meetings. IP sells advertising space for European TV, radio and print titles outside their original borders. Since French water utility La Generale des Eaux became Havas' largest shareholder last February, with a 30% stake, the utility's Chairman Jean-Pierre Messier has made it clear that he wants Havas to concentrate on its multimedia activities.
Aussie tobacco ban mitigated
[canberra] Laws banning tobacco advertising and local sponsorship are unlikely to prevent sponsorship of major international sporting events in Australia due to fears the competitions could move to other countries, said Michael Wooldridge, health minister. Exemptions are currently given to the Formula One