AD AGE SPECIAL REPORT: WOMEN TO WATCH: MALKOSKI TACKLES P&G HEALTHCARE

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High-profile assignments are nothing new for Kris Malkoski, but her latest ranks as the toughest.

Ms. Malkoski, 36, was promoted in September to category general manager for new-business development at Procter & Gamble Co.'s over-the-counter healthcare business, a sector with great expectations but disappointing results.

Chairman-CEO John Pepper has predicted healthcare products will account for up to 20% of corporate sales by 2005. But sales were down 2% last year and languish at around 8% of the corporate total. Ms. Malkoski's job is to develop products that can turn around those numbers.

SOARED VIA PERT PLUS

She already has helped deliver key successes at P&G, which she joined in 1983 after graduating summa cum laude in journalism from the University of Nebraska. In 1986, she became brand manager for then-new Pert Plus, which became one of P&G's most successful domestic and global brands.

She was marketing director for new-business development in analgesics when P&G launched Aleve in 1994, setting a category record by claiming a 7.6% market share its first year. Ultimately, Aleve's share eroded and P&G sold the brand to venture partner Hoffman-La Roche Syntex Healthcare.

Ms. Malkoski was soon promoted and became a member of P&G's 100-member operations committee, which mostly includes vice presidents, though she isn't

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