AD AGE BEST;TECHNOLOGY/COMMUNICATIONS;IN A NO-FOOLING-AROUND SEGMENT LIKE THIS, THERE'S STILL ROOM FOR LEADERS TO MAKE LIGHT OF BEING SERIOUS

Published on .

Most Popular
Apple Computer-Power Macintosh: "The Visitor" ( BBDO Worldwide; Lilly Weingarten; :30). In the category winner, a company's tough-guy VP-finance breezes in from New York and demands to use a PC in the regional office. A young staffer offers his Power Mac and the VP sneers. "No, I said a PC-this is a Windows disc!" When the young man says the Mac will take the disc, the surprised VP responds: "I didn't think this was a serious business computer." "Does this help?" the other asks, taking his Mr. Potato Head off the top of the Mac.

Apple Computer-Macintosh: "Nightmare After Christmas" (BBDO Worldwide; Lilly Weingarten; :30). Dad tries to show his son dinosaurs on new computer's multimedia system, but he's baffled by the Windows instructions, muttering as he reads about "configure jumpers and dip switches." "What's a dip?" asks the son. Dad doesn't know, and son announces he's off to the Crandalls. When Dad wants to know what's at the Crandalls, son says: "They have a Mac."

MCI Communications "Death on the 18th Hole" (Messner Vetere Berger McNamee Schmetterer Euro RSCG; Bedford Falls; :60) Part of the puckish Gramercy Press mini-soap opera, this has the publishing house secretary, played by Katy Silverstone (who, describing how an editor working at home, the author in Oregon and the company lawyer in Manhattan all simultaneously can review the manuscript of "Death on the 18th Hole" on their screens using networkMCI. But she takes issue with the plot, saying the author "has the victim die 100 feet from the green, when everybody knows he'd be using a wedge ....But what do I know? It's a best seller."

In this article: