Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Ad Age's must-read interview with the enfant terrible of advertising, Jason M. Peterson, who is Havas' co-chairman and chief creative officer, not to mention an Instagram photographer with 1 million followers.
In a Q&A with Ad Age editor Brian Braiker, Peterson aims some zingers at the industry ("advertising right now is in this creative fucking nowhere's land") and predicts where things are going. "Unless a brand really has a social voice, unless they stand for a set of beliefs, unless they're a social brand, they're not going to exist two years from now. Most CMOs are scared. Most CMOs are admitting to us that they don't know what the fuck they're doing." (Not that anyone's counting, but he dropped the f-bomb 13 times in the interview.)
A Chinese automaker, Great Wall Motor Co., is interested in buying the Jeep brand from Fiat Chrysler Automobiles, Automotive News reports. According to analysts, the Jeep brand is "unquestionably the most valuable part of FCA's portfolio and theoretically worth more on its own than the automaker as a whole," the report says. The Wall Street Journal notes that Jeep is a "world-wide symbol of American military and manufacturing might" and says Great Wall's interest is "the latest sign of an industry in the midst of a global reshuffling." Other Chinese car companies own the Volvo and MG brands.
Top 10 list
Millennials' 10 favorite brands are Apple, Nike, Samsung, Target, Amazon, Sony, Wal-Mart, Microsoft, Coke and Google, according to a study from St. Louis, Mo.-based agency Moosylvania. What's the takeaway? As Ad Age's Megan Graham writes, "Basically, a brand has to improve a millennial's own brand, whether it's making them appear to be socially responsible (think TOMS or Warby Parker), stylish-looking or even help them be funny, if they can share brand content with their networks."
ICYM: For a deep dive on millennials, read this week's Ad Age cover story by Adrianne Pasquarelli.
Agencies' Got Talent
Talent is the big issue for agencies. How do you attract and keep the best people? Ad Age's Megan Graham dug around and came up with 14 of the smartest ideas, from organizing playful outings (Dentsu Aegis Network's Firstborn took employees to trapeze classes) to giving business travelers a reward (GroupM's Mindshare lets people tack a free day on to any trip to a remote office, on the company's dime.) And sometimes employees just need to hear that they're doing a good job, or they start to wonder.
Facebook fail: Tweens and teens are bailing on Facebook, opting instead for younger platforms like Snapchat and Instagram, eMarketer says. As Ad Age's George Slefo reports, Facebook is expected to see usage drop 3.4% this year among people aged 12 to 17.
Burger bummer: McDonald's may shut down in half of India, as Quartz reports. It's the result of a legal battle with one of its joint-venture partners, which has 169 outlets.
Shakeup: Top editors at the Los Angeles Times have been ousted, and veteran digital media exec Ross Levinsohn was named publisher and chief executive, the paper says. He has worked previously at Fox and Yahoo.
Snap: CNN is working with Snapchat on a new daily news show. As Ad Age's Jeanine Poggi reports, "CNN promises it won't be dumbing down the news for the platform."
Number of the day: $417 million. That's the record sum a jury awarded a California woman who developed ovarian cancer after using Johnson & Johnson Baby Powder for feminine hygiene for decades, as Associated Press reports.
Instagram of the day: Actress Louise Linton, who wed Treasury Secretary Steven Mnuchin in June, posted an Instagram of her husband and herself getting off a government plane after a trip on official business. She tagged designer brands she was wearing, ("#rolandmouret pants #tomford sunnies, #hermesscarf #valentinorockstudheels #valentino.") Some people didn't appreciate that, or her response to critics. HuffPost called it Linton's 'Let Them Eat Cake' moment on Instagram." Linton deleted the post and made her account private.
Ads of the day: The late Jerry Lewis was an actor, comedian, director and philanthropist, but he also made some ads. Ad Age's Judann Pollack compiled some of the best, including a demo of a technological marvel from 1963 -- a Polaroid camera -- and a very 1980s ode to 7-Eleven coffee.