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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

By Published on .

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.

First off, GroupM, the world's largest ad buyer, is relaxing the "viewability" standards that dictate what kind of video ads it will accept to pay for on social feeds, as Ad Age's Megan Graham reports. WPP's GroupM no longer objects if social video ads play automatically or with the sound off.

Facebook had some news too: It's going to let marketers run video ads specifically as "in stream" breaks during videos from publishers, as The Wall Street Journal reports. "Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users' feeds, aside from a limited test of in-stream video ads," as the Journal notes. Variety calls it "another step to grab bucks from television advertising budgets." This is happening after Facebook announced its own original video content platform, Watch.

Finally, Reddit wants more video on its platform (and the ad dollars that go along with that). As Ad Age's Garett Sloan reports, Reddit is starting to show users video ads that play automatically, although with the sound off. It also launched its own homegrown video experience, so users won't have to jump over to YouTube to share videos.

Sign of the times: OKCupid banned a high-profile white supremacist for life. Uber said it could bar riders who break their policies against discrimination. Facebook, Google and Spotify made decisions too. The violence this weekend in Charlottesville, Va. has led tech companies to get more "pro-active" about shutting down hate speech, as Bloomberg News notes. And as The New York Times' media columnist writes: "It took the death of a young woman at the hands of one of the neo-Nazis she was protesting to force the ever-expanding media universe to face a question it has been evading for years: Where's the line?"

Game on: Turner is jumping into the field of sports streaming in a deal with the UEFA Champions League, as Ad Age's Anthony Crupi reports. Turner Sports' over-the-top sports streaming video service, which doesn't have a name yet, will start up next fall, with plenty of live content from the Champions League, the European soccer tournament. After this deal, "there isn't much in the way of big-ticket sports content up for grab at the moment," as Crupi notes.

Just briefly:

Swipe right: Interns at WPP agency Possible in Cincinnati set up a Tinder account to get new talent interested in their office. Because as Ad Age's Lindsay Stein notes, "Cincinnati probably isn't the first city you'd pick to work in."

Women not wanted: The Wall Street Journal takes a look at gender discrimination in China's tech sector. Shockingly, some job ads say outright that women need not apply. As the Journal explains, "An e-commerce marketing job at NetEase Inc., one of the largest internet companies in China, recently stated that only male candidates need to apply because 'the job is tough and stressful.'"

Fluffy: The Amazon Echo Show doesn't want to bring up Charlottesville, as Fast Company reports. The curated news items that flash across the screen are quirky and light. ("Chimpanzees can learn rock-paper-scissors.") Because essentialy, as Fast Company says, "you don't want your kids discovering the concepts of white supremacy or nuclear war by walking past an ambient video screen."

Account move of the day: French pharmaceutical giant Sanofi, a major ad spender, is shifting its global media account to WPP's Mindshare and its U.S. media account to Havas Media Group, as Ad Age's Megan Graham reports. According to Ad Age's Datacenter, Sanofi spent $1.5 billion in global advertising in 2015.

Creativity of the day: The covers of The New Yorker, Time, The Economist and other print publications "have become the pop-art conscience of the anti-Trump resistance," as Ad Age's Roberta Bernstein writes. Check out their striking and scary cover illustrations here.

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