Also June 10, Ad Age will add a new daily news report on global marketing to its Web site, drawn from its Daily World Wire e-mail report. This new international news feed at AdAge.com will draw on daily coverage provided by 45 correspondents around the world.
The World Advertising Congress, scheduled for June 10 to 12 in Seoul, is expected to be the largest ever, with 2,300 attendees.
Speakers include Ted Turner, chairman of Turner Broadcasting System, along with Keith Reinhard, chairman/CEO of DDB Needham Worldwide; Lachlan Murdoch, vice chairman of Star TV, Michael Bungey, CEO of Bates Worldwide; Martin Sorrell, CEO of WPP Group, Bill Lynch, CEO of Leo Burnett Co. and Andrew Salzman, VP-worldwide marketing and brand management, Eastman Kodak Co.
The daily coverage for AdAge.com will be spearheaded in South Korea by Laurel Wentz, Ad Age international editor, and Bill Britt, editor of Ad Age's Daily World Wire.