"This is one of the best uses of the Web we can imagine," said Scott Donaton, executive editor. "Rather than rehashing information from the magazine, we are continuing to take advantage of the unique strengths of the Internet to extend our editorial capabilities and offer our audience online information with real value."
The Web version of the Account Action column also will feature more items than can fit in the weekly printed chart. As with the chart, the online column will carry information on which agencies are participating in reviews, the billings involved, review consultants and anticipated decision dates.
Items will be color-coded so visitors can quickly identify the latest news developments, and the chart will be updated at least once a day.
The Account Action column is the latest extension of AdAge.com, which is anchored by three daily news feeds. Also recently added was Ad Age's Interactions, offering industry forums, live chats and personal home pages.