Now that Goodby Silverstein has ditched $10 million Porsche (AA, Jan. 19), agency watchers are betting the SF shop could drop $60 million Isuzu, its other car brand, if it can get something bigger. Seen as the top candidates for Goodby: Nissan, BMW, Audi. It would not be very Omnicommish for Goodby to try to steal the $250 million Nissan division from sister shop TBWA Chiat/Day, Venice. But if long-standing speculation about a Nissan review comes to pass, Omnicom no doubt would rather keep the biz in the family. There are tensions, meanwhile, between BMW and Fallon McElligott, Minneapolis, which car watchers criticize for not coming up with a coherent campaign. Five years ago, Goodby grabbed Porsche from Fallon. But Publicis/Bloom, which has been landing regional Bimmer biz, also looks to be scoping the $80 million BMW factory account. "I know Publicis has designs on the national," says an exec at another agency. Audi's $40 million acct. is domiciled at CKS Group's McKinney & Silver, Raleigh, N.C., and CKS boss Mark Kvamme is looking to expand, not contract: Porsche is moving HQ from Reno to Atlanta. Many Audi dealers sell Porsche. So, Kvamme figures, M&S could make a Porsche play. Enjoy the ride.
Will Bob Vila
Hearst is suspending its test of Bob Vila's American Home following the March issue. Hearst has done five issues since Sept. '96, and did extensive testing recently, including a split-run newsstand issue, now on stands as the Jan./Feb. issue, as well as direct mail. "When we get the results [of those tests], we'll evaluate the future of the magazine," Hearst tells Adages. While Hearst studies, a rival has nailed the