AD AGES

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Get the Hill out of here: McGraw-Hill, after a year of intense research, used its annual meeting to unveil a new and improved name-The McGraw-Hill Cos.-and logo. The logo is made of two interlocking rings including an M, c and G, leading a shareholder to ask what happened to Hill-John Hill, who co-founded the business in 1909. Responded Chairman Joseph L. Dionne: "He died. We still have his name. He didn't make the logo."

Cosmo's stars in the same orbit: Now that Tony Hoyt is moving to senior VP-publisher at American Media (National Enquirer and Star), media insiders bet Cosmopolitan General Manager Paul Tsigrikes will soon follow. The two have worked together at House Beautiful, Redbook and Cosmo.

John-John, Phil & Bud: John F. Kennedy Jr. rolled through the Motor City touting his new non-partisan magazine George (named after the president-not Bush, but that father of our country guy). JFK Jr. drew a crowd of 2,000, including cooing women, to an adclub lunch. While in town, he wined and dined with notables like GM media guru and leading man Phil Guarascio and Chrysler VP Bud Liebler.

Maurice interactive: We tried to make this a Maurice-free Adages, but darned if our man Saatchi did something too cute to ignore. After the final pitch for British Airways, he gave airline execs a CD-ROM of his presentation-along with laptop computers-so they can replay Maurice any time they get a craving.

Green with envy: Microsoft has recycled many of Apple's Mac-intosh innovations in Windows. So we're not surprised to see the "trash can," used on Mac to dispose of files, appear on the new Windows 95 as a "recycle bin." We've had a chance to test the pre-production version of Windows 95 and encountered this message: "Invalid VxD dynamic link ....If you continue running Windows, your system may become unstable. Do you want to continue?" Not really, but we did anyway. We finally got it working. The operating system, set for sale in August, better work: The lemmings-like software industry is preparing to jump off the cliff with Microsoft, betting the future on the new software standard.

Get with the program: In L.A., the nation's No. 1 radio market, two of the top three stations in the latest ratings were Spanish-language formats.

Also contributing: Keith J. Kelly, Leah Rickard, Laurel Wentz and Michael Wilke.

Got an Adage? Tell Brad by phone, (213) 651-3710, ext. 111; fax, (213) 655-8157; or email, 75777.2121@compuserve.com.

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