AD AGES

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Welcome to New York! It was an unfortunate coming out for Maurice Saatchi. The elusive adman's official Madison Avenue debut was marred when a thief nabbed his Louis Vuitton suitcase at a LaGuardia Airport newsstand, leaving the Brit with only the black Saville Row suit on his back and a yachting magazine for his 24-hour drop-in on the American Association of Advertising Agencies conference, his first.

Maurice, chairman of Saatchi & Saatchi Co. and a fastidious dresser, later stopped at a Greenbrier Resort shop but was supposedly dismayed by the shirt selection: "He's not a pink-shirt-with-white-collar kind of guy," one London insider confided.

My dinner with Ed Artzt: A slew of Procter & Gamble agency chiefs showed up at the Four A's conference to schmooze the package-goods czar. But only three scored an insiders dinner with client Artzt: Maurice Saatchi; amiable Ed Wax, chairman-ceo of Saatchi & Saatchi Advertising and incoming Four A's chairman; and Roy Bostock, chairman-CEO of D'Arcy Masius Benton & Bowles and outgoing Four A's chairman.

Ed McCabe is probably the only Madison Avenue exec who hasn't read journalist Robyn Griggs' pseudonymous account in Cosmopolitan of their tempestuous marriage. "Somebody faxed it to me; I read the first paragraph and the last sentence and threw it in the wastebasket," said Ed, obviously not a Cosmo kind of guy.

Lintas Worldwide has tapped Burson-Marsteller vet Alfred Schreiber to oversee repositioning of the agency, where top management changes still hang in balance. Look for Lintas Worldwide President Spencer Plavoukos to take the CEO post from Chairman-CEO Ken Robbins in coming months.

Look for Bernice Kanner, who created the On Madison Avenue column at New York, to move to Bloomberg Business News where she'll pen Making the Pitch.

Ogilvy & Mather Worldwide executives, just back from a board meeting at David Ogilvy's chateau in France, have redoubled efforts to find a replacement for Ross Southerland, now creative director at D'Arcy. The latest name to surface: Art Mellor, BBDO New York exec VP-senior creative director. ... Rumor is that former New York Times VP-Advertising Valerie Salembier will be tapped as new publisher for Mademoiselle. ... Confidential to New Age beverage marketers: Pepsi-Cola is testing Cariba, a naturally flavored tropical soft drink, in select markets. Landor Associates created packaging; BBDO handled ads themed "Somewhere south of soft drinks."

Also contributing: Keith Kelly.

Look for Adages in Ad Age weekly on the People page.

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