Ad auction system launches

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A new ad selling start-up, Adauction, launched Feb. 9, filling the competitive void left by Adbot, which shut down in December.

The new company plans to hold monthly auctions of sites' excess ad inventory. The first sale will be conducted Feb. 19 and will feature the company's real-time auction software. Sites signed up for the first auction include Silicon Investors, Internet Travel Network and Student Advantage. Minimum cost-per-thousand rates will be set around $5.

Copyright February 1998, Crain Communications Inc.

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