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Published on .

This magazine ad at first looks like fashion editorial, naming the architects of the model's hair and dress, before going on to state: "Breath by goat cheese and garlic pizza." The you-are-what-you-eat strategy was devised by William Eisner & Associates, Milwaukee, for Schuster Marketing, which handles North American distribution of British "power mint" Blitz. Copywriter: Andy Meyer. Art director: Taylor Smith.
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