AD COUNCIL ENDORSES CAMPAIGN TO FIGHT UNDERAGE DRINKING

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(May 11, 2001) -- Peggy Conlan, president-CEO of the Advertising Council, at a Washington news conference today joined two senators and officials of Mothers Against Drunk Driving in endorsing legislation that would provide $1 to plan a paid national ad campaign aimed at underage drinking.

The measure, from Sens. John Warner, D-Va., and Harry Reid, R-Nev., is similar to the government's ad campaign targeting illegal drugs.

Ms. Conlan, however, took exception to statements from MADD president Millie Webb and Sen. Warner that the campaign is necessary to combat alcohol companies' ad messages. She said she didn't see an underage drinking-prevention campaign as "beer bashing" and hoped to get brewer support of the campaign. -- Ira Teinowitz

Copyright May 2001, Crain Communications Inc.

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