AD COUNCIL'S CLASSIC PSAS HIT THE WEB

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[new york] Advertising Age and the Advertising Council have joined with FasTV.com to make the Ad Council's archive of classic public service announcements available on the Web.

Internet users can go to FasTV.com (www.fastv.com) to search and view spots from well-known Ad Council campaigns such as "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste."

In addition to video, the site will provide such details as creative and agency credits and links to the sites of non-profit organizations for additional materials.

Ad Age is the exclusive advertising trade press partner of the Ad Council's branding initiative and will donate significant advertising space to the new resource. Ad Age also will contribute a portion of the proceeds from ad sales of its special millennium-themed issues to the Ad Council children's initiative.

The proceeds will be used in part to fund a yearly internship program, named after Ad Age founder G.D. Crain Jr., for two students to work at the Ad Council's New York office.

"Ad Age's relationship with the Ad Council spans well over 50 years. This partnership is a natural extension of our desire to provide a broader understanding of how impactful our industry can be in creating positive social change," said VP-Publisher Edward R. Erhardt. "The FasTV link is an innovative way for our community to have the best public service work available at the click of a mouse."

The Ad Council is a private, non-profit organization that has been the leading producer of public service communications since 1942. FasTV.com offers free, unlimited access to a broad range of video clips on the Web.

The Ad Age Group includes Advertising Age, Ad Age International (including its new Media International section), Business Marketing and Creativity, as well as

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