The Advertising Council and the National Campaign Against Youth Violence April 20 launched a TV campaign to coincide with the first anniversary of the Columbine High School shootings. Thirty five broadcast and cable networks have agreed to air the spots throughout Thursday and between 8 p.m. and 9 p.m. One group of spots target young people and shows young men talking about witnessing violence. A second group of spots targets adults. In one, a hockey coach tells his players not to back down from fights as his face morphs into that of a child. Spots are tagged "is there any real way to stop youth violence? Try starting with yourself." FCB Worldwide, San Francisco, is the agency.
Copyright April 2000, Crain Communications Inc.