Sony Computer Entertainment breaks a multimillion-dollar ad push March 6 for its "Greatest Hits" line of best-selling videogames for its Play- Station platform. The campaign will be anchored by a TV spot for the line's newest title, "Tomb Raider," which qualifies for the line by virtue of selling 150,000 units. The TV commercial depicts a father dragging his son to a local mall to pick up two titles in the "Greatest Hits" line. Dad's motivation: to catch a glimpse of "Tomb Raider's" sexy cyberstar, Lara Croft, at an autograph signing. The spot will air on network and syndicated TV. TBWA
Chiat/Day, Venice, Calif., handles.
Copyright March 1998, Crain Communications Inc.