New ad exec named at Chrysler

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Chrysler Corp. named Louis Patane, 45,to the new position of exec director-brand marketing, reporting to A. C. "Bud"Liebler, VP-marketing and communications. Mr. Patane, formerly owner of Chryslerdealerships in the Phoenix area and 1994 chairman of the National Dodge DealerCouncil, will be responsible for strengthening brand images and will overseecorporate and divisional advertising, merchandising and marketing plans, mediaoperations, motorsports programs, interactive media initiatives and otherproduct marketing programs.

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