"Of everyone in this fight, we were the only ones whose request was granted," said Hal Shoup, exec VP of the American Association of Advertising Agencies. "[This] is a good day for the advertising industry and the fight to advertise legal products."
U.S. District Judge William Osteen's April 25 ruling set aside Food & Drug Administration rules that as of Aug. 28 would have limited tobacco ads to b&w text in certain magazines, banned giveaways of merchandise with tobacco logos and barred outdoor boards within 1,000 foot of a school or a playground. A year later, event sponsorships under tobacco brand names would have been banned.
For more on this story see the full article in FEATURES.
Copyright April 1997, Crain Communications Inc.