Ad execs laud ruling on cig limits

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Advertising executives see a federal judge's decision to deny proposed ad restrictions on tobacco products as a stunning setback for the Clinton administration's tactics.

"Of everyone in this fight, we were the only ones whose request was granted," said Hal Shoup, exec VP of the American Association of Advertising Agencies. "[This] is a good day for the advertising industry and the fight to advertise legal products."

U.S. District Judge William Osteen's April 25 ruling set aside Food & Drug Administration rules that as of Aug. 28 would have limited tobacco ads to b&w text in certain magazines, banned giveaways of merchandise with tobacco logos and barred outdoor boards within 1,000 foot of a school or a playground. A year later, event sponsorships under tobacco brand names would have been banned.

For more on this story see the full article in FEATURES.

Copyright April 1997, Crain Communications Inc.

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