At the moment, Omnicom Group's GSD&M, Austin, handles Pennzoil and independent Tucker Partnership, New York, has Quaker State. WPP Group's J. Walter Thompson, Houston, handles Shell in the U.S., with JWT, London, handling the global account.
Motor oil player
With the merger of
The deal was announced late Monday in Houston.
While Shell does market Formula Shell car motor oil, the brand is a small player. Pennzoil-Quaker State is the biggest producer of motor oil in the U.S., and the company's Jiffy Lube brand of oil change service stations has more than 2,150 locations across the country. The Pennzoil and Quaker State brands are the top two selling brands respectively.
McCarthy Mambro Bertino, Boston, is Jiffy Lube International's ad agency.
A deal of this nature has been rumored inside Pennzoil for nearly two years, the spokesman there said. That's because the top two integrated oil giants -- ExxonMobil Corp. and Britain's BP, respectively -- have their own major motor oil brands.