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The Ad Market

By Published on .

Recession takes a break: Consumer confidence in the economy dropped in February (see Turn Signals, below), but investors' confidence bounced back. The final gross domestic product numbers showed a rise of 1.4% in the fourth quarter-far above expectations-and Federal Reserve Board Chairman Alan Greenspan endorsed the recovery scenario in his twice-yearly report to Congress. That helped get markets closer to their pre-September numbers. Only eight AdMarket stocks were down for the week; 42 were up.

Advertising Age and Bloomberg's AdMarket 50 index of 50 top publicly traded marketers, agency and media companies for the week ended March 1, 2002, based on stock trading data supplied by Bloomberg financial news service. All comparisons are based on closing prices Feb. 22.

After rising for the previous two months, the consumer confidence index dropped again in February as consumers became more downbeat about prospects for a quick recovery.

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