Advertising Age and Bloomberg's AdMarket 50 index of 50 top publicly traded marketers, agency and media companies for the week ended Feb. 22, 2002, based on stock trading data supplied by Bloomberg financial news service. All comparisons are based on closing prices Feb. 15.
Just as economists follow consumer confidence, agency executives say corporations' confidence is a good measure of prospects for ad spending. Many were encouraged when earnings misses and warnings dropped in November, after a Sept. 11-related spike in October. It had looked as if the recession was hitting bottom, but January's misses were almost identical to those in January 2001. So the cycle goes on.