Brad Golden, president of ParkAd, created the ad medium to target professional, urban adults who drive cars. A high-end shopping area in Toronto called Hazelton Lanes will have its garages installed with wayLIGHT by the end of March, followed by the Toronto Eaton Center in June. A national roll-out of the new ad medium will then be undertaken. Public relations for ParkAd is handled by Ashworth Associates Public Relations & Communications of Toronto.
Copyright March 1999, Crain Communications Inc.