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Ad net adds Columbia Records

Published on .

Interactive Advertising Network, Englewood Cliffs, N.J., has signed Columbia Records as the first advertiser on its in-store network of closed-circuit sponsored programming and advertisements. The network is slated to debut in October in more than 250 check cashing facilities throughout New York, New Jersey and Connecticut. The content targets African-Americans and Hispanics, who together represent about 85% of patrons at such facilities, said the company.

Copyright August 1998, Crain Communications Inc.

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