AD PAGES IN U.S. MAGAZINES DOWN 9.9%

Technology Placements Plummet by 30.5%

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NEW YORK (AdAge.com) -- U.S. magazine advertising pages are down 9.9% for the year-to-date to 105,830, according to Publishers Information Bureau.

Largest drop
Technology-related advertising experienced the largest drop in pages, down 30.5% to 6,410 in 2002.

PIB reported that financial, insurance and real estate ads were down 23.4%, and apparel and accessories saw a decrease of 19.3%.

Largest increase
The largest increase in ad pages was in drugs and remedies, at 7.5%. Food products also saw a 6.1% increase in ad pages.

PIB is a New York-based organization that tracks ad placements in about 85% of the country's consumer magazines.

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