Technology-related advertising experienced the largest drop in pages, down 30.5% to 6,410 in 2002.
PIB reported that financial, insurance and real estate ads were down 23.4%, and apparel and accessories saw a decrease of 19.3%.
The largest increase in ad pages was in drugs and remedies, at 7.5%. Food products also saw a 6.1% increase in ad pages.
PIB is a New York-based organization that tracks ad placements in about 85% of the country's consumer magazines.