AD PROS RANK LOW IN HONESTY AND ETHICS

Poll Puts Them Just Ahead of Car Salesmen

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NEW YORK (AdAge.com) -- Consumers rank advertising practitioners slightly ahead of car salesmen in honesty and ethics, according to a new national poll.

A poll by the Gallup Organization found car salesmen and ad professionals were at the bottom of a list of professions; 11% of respondents rated ad professionals' ethics as "very high" or "high," slightly ahead of the 8% who answered the same for car salesmen.

Firefighters at top
Predictably, firefighters topped the poll with 90%.

Among Gallup's respondents, 56% rated ad pros' ethics "average" and 27% rated then "poor" or "very poor."

Those numbers remain relatively unchanged from a year ago.

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