Ad revenues in China up 12% in first half

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BEIJING--Ad revenues in China grew by more than 12% to around $3.4 billion in the first half of this year compared with the same period in 1999. By the end of June, the number of ad agencies totaled more than 64,000, a rise of nearly 10%, according to the State Administration for Industry and Commerce, which supervises the country's ad industry.

Advertisers spent 20% more on newspaper and radio ads and about 10% less on TV commercials during the period. Tourism was the sector that increased its ad spend the most -- by nearly 41%. Advertising on clothes and accessories, and medical care and services, rose by more than 32%. The five top spending categories were food, household appliances, pharmaceuticals, cosmetics and real estate.

Copyright August 2000, Crain Communications Inc.

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