Traditional media expenditures climbed 14.9% in the first half of 2000, vs. a year ago, to $47.7 billion, according to Competitive Media Reporting, New York. General Motors Corp. again topped the list, spending $1.4 billion, though that total was down 2.8% from a year ago. Among media outlets, cable networks led the growth with a revenue increase of 31.1%; online and e-commerce companies upped their traditional media ad spending by 188.8% to $616.5 million. The Internet ad medium saw explosive growth as well. Overall ad spending on the Web increased 65% to $1.3 billion, according to the CMRi Internet ad tracking division. CMR noted that Internet ad spending crossed a milestone - 2.65% of all ad spending, vs. 1.87% a year ago.
Copyright September 2000, Crain Communications Inc.