Ad spending climbed 6.9% in the first half of 1999, according to Competitive Media Reporting, New York. That growth is down from 10.6% a year ago, and marks the lowest growth in the past five years. General Motors Corp. led the pack again, spending $1.4 billion during the period, up 29.7%; DaimlerChrysler placed a distant second, up 11.1% to $734.4 million. Rounding out the top five were Procter & Gamble Co., at $703.7 million, down 11.6%; Philip Morris Cos., $682 million, down 9.4%; and Ford Motor Co., $654.7 million, up 7.1%. Automotive was the top spending industry at $5.4 billion, up 9.5%. CMR tracks ad dollars spent in outdoor, magazines, newspapers, radio and TV.
Copyright October 1999, Crain Communications Inc.