Ad spending for the first three quarters of 1999 was up 8.5% to $61.3 billion, said Competitive Media Reporting, New York. General Motors Corp. was the top advertiser, upping spending 45% over the same period last year to $2.1 billion. The rest of the top 5 spenders were Procter & Gamble Co., down 6% to $1.2 billion; Philip Morris Cos., down 2.7% to $1 billion; DaimlerChrysler, up 10.3% to $993 million; and Ford Motor Co., up 7.2% to $891 million. Network TV drew the most ad dollars at $12.6 billion, up 9%; other big gainers included national newspapers, up 17.1% to $2.2 billion, and magazines, up 11.3% to $10.7 billion.
Copyright February 2000, Crain Communications Inc.