Ad spending hits $19.1 billion

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Ad spending in broadcast, print and outdoor climbed 4.6% to $19.1 billion in the first quarter of 1999 compared with a year ago, Competitive Media Reporting said. General Motors Corp. was the top advertiser, hiking spending 16.4% to $622.7 million. The rest of the top five: Procter & Gamble Co., $393 million, down 10.1%; DaimlerChrysler, $340.4 million, down 4.1%; Philip Morris Cos., $334.8 million, down 5.3%; and Ford Motor Co., $314.2 million, up 2.7%.

Copyright July 1999, Crain Communications Inc.

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