AD SPENDING TO INCREASE 3.3% IN 2003

Spanish-Language TV Will Be Fastest-Growing Medium

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NEW YORK (AdAge.com) -- Ad spending will rise to $117.5 billion this year, up 3.3% over 2002, according to a forecast from Taylor Nelson Sofres' CMR.

U.S. spending will rise 4.5% in the first half, in spite of comparisons to the 2002 Olympic period, but growth will slow to 2.1% in the second half, reflecting the second-half recovery seen in 2002, according to CMR's analysis.

Internet will be up
Spanish-language TV will

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be the fastest-growing medium in 2003, with a growth rate of 9.2%, followed by the Internet, up 7.4%. Among broadcast media, network TV will grow 2.7%, spot will grow 1.9%, cable will rise 4.8% and radio 3.8%.

Business-to-business magazines, down sharply in 2002, will show slight improvement, up 3.6%, while consumer magazines will be up 2.7% and newspapers 2.6%.

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