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McCann-Erickson Worldwide today adds to its site industrywide advertising spending data developed and analyzed by Robert Coen, McCann’s senior VP-director of forecasting. Mr. Coen has been analyzing U.S. and w orldwide ad expenditure data for almost 50 years and is recognized as a leading forecaster for the ad industry. The data, which are available at www.mccann.com under Advertising Spending Reports in the Resource Center, include actual and projected spending data in the U.S.; the data are also broken into major media and product categories. The service also lets users create custom reports, such as comparing spending on newspapers, magazines, TV and radio between 1950 and 19 97. Online ad spending may be added eventually.
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