U.S. ad spending will climb 8.3% in 2000 to top $233 billion, Robert Coen said today, kicking off PaineWebber's 27th annual Media Conference in New York. Mr. Coen, senior VP of forecasting at Universal McCann
, predicted a 5.5% increase for 1999, and spending actually rose 6.8%. He attributed the continued growth to the economy, as well as factors specific to the year 2000, such as the millennium, Sydney Olympics and national elections. Mr. Coen also estimated Internet spending for 2000 will rise 75% to $3.2 billion.
Copyright December 1999, Crain Communications Inc.