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Published on .

(May 1, 2001) -- Advertising expenditures for direct marketing account for more than half, or 56.5%, of total U.S. ad spending, a sign of its growing importance to marketers. According to the Direct Marketing Association's latest economic industry report, ad spending for direct marketing totaled $191.6 billion in 2000, up 8.5% over the previous year.

Direct marketing also contributed $1.73 trillion to U.S. sales revenue in 2000, outpacing overall domestic sales growth by 54%. The Direct Marketing Association's report predicts worldwide direct marketings sales to grow 9.6% annually through 2005, although sales in the U.S. will grow more slowly, at a rate of 5.4% each year. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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