Marketers spent $71.2 million ahead
An analysis of advertising revenue among TV media found that cable news channels again saw the biggest drop in revenue during the week, down 44%, while all other TV media were positive for the week. For the two-week period, cable news networks are down 56% from the year-ago period, Spanish-language TV was down 7% and networks dropped 4%.
Non-news cable networks are running 10% head from the two-week period last year and spot TV is up 3%.
CMR plans to report weekly on the war's impact on the ad industry and will report on the state of the ad industry after the war ends.