Ad spending by top 50 hits $147.4 mil

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Web ad spending for the first six month months of 1998 jumped 59.9% from the year-earlier period, according to "InterWatch," a report released today by InterMedia Advertising Solutions, a spinoff of Competitive Media Reporting. The top 50 marketers spent $147.4 million. Microsoft Corp. was the No. 1 spender ($17.2 million), followed by IBM Corp. ($14.9 million), Digital Equipment Corp. ($5.6 million), Excite ($4.9 million) and General Motors Corp. ($4.7 million).

Copyright January 1999, Crain Communications Inc.

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