×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AD SPREADS PLEA FOR SOMALI AID

Published on .

Rarely is the urgency of ending famine in Somalia expressed so dramatically as in a new French campaign for the International Action Against Hunger relief organization. The haunting ad displays two photos of a Somali woman, Leila-the first taken when she entered one of the group's aid stations, the second taken four months later, after $18.55 had been spent on help for her. The outdoor campaign is handled by Euro RSCG, Paris.
Most Popular
In this article: