Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ad traffic grows on Web

Published on .

Average traffic at ad-supported Web sites has more than doubled since January, according to a major research report from Web measurement company Internet Profiles Corp., San Francisco. The study analyzes data from more than 75 sites. Other findings: U.S. traffic accounts for 70% of traffic at the sites studied, but non-U.S. traffic is growing at twice the U.S rate. Also, visitors to an ad-supported Web site view an average of 5.7 pages per visit.

Most Popular
In this article: