Ad veteran invests in Orb Digital

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Fergus O'Daly, former chairman and CEO of Poppe Tyson, has invested in Orb Digital Direct, a New York-based electronic commerce and direct marketing company. Terms were not disclosed. Mr. O'Daly, managing partner of Fergus O'Daly Associates, was named to the advisory board of Orb, which develops database marketing, direct marketing, lead generation and electronic commerce campaigns for the Internet.

Copyright November 1998, Crain Communications Inc.

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