ADAGE CYBERCRITIQUE;NFL'S BIG KICKOFF

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SUPER BOWL XXX

http://superbowl.com

WHAT'S THERE: This site from NBC, the NFL and Microsoft has piles of stats about the Super Bowl, previous games and teams. There are also video clips of great Super Bowl plays and a daily question-and-answer about the game. But a link to the NFL home page's chat area yields the most interesting statistic: Midday on a Tuesday, nearly 40 people were online, chatting about football.

WHO CREATED IT: Avalanche, New York (http://www.avsi.com)

Forget snow. Here's Toro

TORO CO.

http://www.yardcare.com

http://www.toro.com

WHAT'S THERE: We really wanted to poke fun at these sites, but we couldn't. They're interesting and don't take themselves too seriously. Earl, the Yard-Care Answer Guy, presides over a huge database-the "grasses" section alone has answers to 21 questions. And at the Toro corporate home page, we found the perfect snowblower. Too bad the big storm missed us in Chicago.

WHO CREATED IT: Campbell Mithun Esty, Minneapolis

WANT MORE REVIEWS?

Go to Ad Age's Web site (http://www.adage.com/IMM/critique.html).

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