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ADAGE CYBERCRITIQUE OF THE WEEK

Published on .

Condiments to the chef

HELLMAN'S/BEST MAYONNAISE

http://www.mayo.com

WHAT'S THERE: Kudos to CPC International for a site that's sophisticated but doesn't take itself too seriously. For starters, there's the URL of Sandwich (pronounce it "earl"), a crown-wearing cartoon mayo jar that serves as the site's mascot and can also be downloaded as a screen saver. There are sandwich recipes, chat areas (which, surprisingly, get decent amount of traffic), sandwich shop reviews and even a place to post stories involving mayo. While some may question the ultimate value of package-goods sites like this, in our opinion, mayo.com can cut the mustard.

WHO CREATED IT: CGR Productions, Stamford, Conn., and New York (http://www.cgr.com).

Clothestime: Uncensored

CLOTHESTIME

http://www.ctme.com

WHAT'S THERE: Digitized copies of the very racy-and very rejected-TV commercials created by agency Mendelsohn/Zien, Los Angeles, that the four networks and MTV: Music Television refused to air a few months ago. Though Clothestime is in Chapter 11 bankruptcy reorganization, the site is pretty decent and offers the basics like company info, store locations and job opportunities. While promotions, fashion tips and a style glossary come in handy, we enjoyed watching the juicy TV spots best.

WHO CREATED IT: In-house.

WANT MORE REVIEWS?

Go to Ad Age's Web site (http://adage.com/IMM/critique.html).

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