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ADAGE.COM exclusive: Democrats hype Convention online

By Published on .

With the Republican National Convention only days away and the Democrats' big meeting just steps behind, both sides are touting their Web sites and marketer support.

The Democratic National Convention's Web site at http://www.dncc96.org not only links to the sites of all the convention marketing sponsors but also offers Shockwave animation of their corporate symbols.

Click on United Airlines and a plane flies over the page and drops balloons. Click on an AT&T logo and a rocket goes off sending fireworks through the site. Another room features animation of the Democrats Web page creator Traveler Information Services.

"We promised our sponsors recognition in everything we do," said Roger Schneider, Internet director for the Democratic Convention. "We will try to change some of this from day to day."

The Democrats have had their site up since June, but the site will expand during the convention.

The Republicans, meanwhile, are touting live video feed from their convention. Working with AT&T, the party will offer live video of each podium speech via its site.

But the surfers who visit the Democratic site will have a choice of four different live video feeds using streaming technology from VDO and RealAudio as well as well as additional on-demand video and audio. AT&T, in true nonpartisan fashion, helped the Democrats as well.

The Democrats also offer a game room featuring a customized version of Pong, with a picture added. The room is called "Newt pong."

Copyright August 1996 Crain Communications Inc.

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