AdAge.com launches new version, improved features

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Advertising Age today launches a new version of its AdAge.com Web site. The new platform provides constantly updated daily news, in-depth features, comprehensive special reports and data about every aspect of the advertising business. The new site is the latest in a series of online news delivery systems operated by Ad Age since 1993.

"We're really excited about the innovative features of the new AdAge.com," said David Klein, VP-Publishing and Editorial Director of the Ad Age Group. "Our goal was not just to provide online readers with more news coverage but to make it easier to quickly find the news that is most valuable to them."

"The new AdAge.com is designed to be a business intelligence tool as well as a news Web site," said Hoag Levins, editor of Ad Age Online. "We've built in a number of features that add practical personal utility and broader context to what Ad Age publishes."

New features include a "My Ad Age" section which allows users to set up customized, permanent searches, save bookmark links from AdAge.com and adjust the news presentation to their preferences. Users can also sign up for e-mail alerts on breaking news. The site also offers new features for advertisers, said Tony Calianese, managing director of Ad Age Online.

One unique feature is a "QwikFIND" system designed to allow parts of the new Web site to function as direct extensions of the printed pages of Ad Age. QwikFIND retrieval codes allow print readers to access a specific online document that provides additional information related to a print story topic. For example, if you go to the home page and enter the QwikFIND code AAM62K in the QwikFIND entry field at the top of the page, you will be presented with a document that explains QwikFIND and all the new features and functions of the site.

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