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Hear About What Creatives Fear Most This Year

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NEW YORK ( -- As they packed their bags to head out for the Cannes Lions International Advertising
Festival in the south of France, three Ad Age staffers sat down for tape-recorded interviews with

All three are festival veterans heavily involved in monitoring trends and industry perceptions in advance of this week's conclave. The 51st year of the event is aswirl in speculation and debate about the changes wrought by new levels of client participation in proceedings that were once the exclusive preserve of ad agency creative personnel. Here's what the Ad Age crew said about what's happening and what it means.

Scott Donaton
Editor, Advertising Age
What Creatives Fear Most

What creatives fear most about the new changes at the Cannes Festival.

The festival is becoming a week with a lot more structure than before. Almost every hour of every day is scheduled with business events.

Laurel Wentz
International Editor, Advertising Age
Why Cannes Is Booming Again

Boom times return at Cannes '04. Attendence is way up, hotel rooms are scarce and entry submissions have greatly increased.

So many clients are streaming into Cannes; McDonald's alone is bringing 45 people.

Not only are clients being integrated into all aspects of the event, but the organization of the festival itself also is being changed.

Jack Neff
Reporter, Advertising Age
P&G's Cannes: 'More Than Just Jim Stengel's Idea'

One of the reasons P&G chairman-CEO A.G. Lafley is going to Cannes is to show that this is more than just marketing chief Jim Stengel's idea.

Unlike last year, this year P&G's Cannes contingent is seeking a lower profile, with less press coverage of their every move.

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